Cannabis is big business, but we know there’s room for the mom and pops, too, and we believe Northampton is just the community to support such a concept. We appreciate every customer who walks through our door, whether they’re a curious first-time browser or a cannabis connoisseur. we pay that idea forward through our vigilant support of local growers and suppliers. We are always hunting for interesting, innovative, small-batch, and high-quality products that are being created by folks here in the area – if that’s you, please don’t hesitate to be in touch.

Range Marketing - Buffalo Branch was founded by a collective of lifelong friends from northern Israel who found their way to western Massachusetts through a stroke of luck and love, when one of them met and married a Northampton local.

Driven by a shared passion for cannabis, a vision for creating an inviting and educational retail experience, and a strong desire to be part of America’s post-COVID small town resurgence, balagan chose to open its flagship on Main Street in downtown Northampton, where it could cater to a hyper-local crowd, help support neighboring retailers, and really put its thumbprint on the community.

We believe that cannabis can be used to great effect by most people. Whether it’s to unwind, lock in, quiet the mind, or find inspiration, cannabis offers a safe and natural solution that can vastly improve quality of life.

But like everything else, it’s important to make informed purchases and choose the products that are right for you. In this explosive market, there is a huge variety of strains, extracts, edibles, and topicals to choose from. Education is a central pillar of our business and you will never be hurried through your transactions at Range Marketing - Buffalo Branch. We employ a team of cannabis enthusiasts and experts who are trained to take their time, ask a lot of questions, and assist you with personalized recommendations. They will take under consideration a number of factors, from your preferred consumption method to the type of experience you’re looking for, the level of psychoactive experience you’re seeking, and the duration of effects.